Cricket sponsorship

2 articles tagged with "Cricket sponsorship"

Sep 27, 2026

Nobody bid for India’s home title rights in August, and Muthoot FinCorp has them from today’s ODI

The BCCI has named Muthoot FinCorp its title sponsor for home cricket until March 2028, after a tender that drew no takers.

Sep 9, 2026

ChatGPT is now a BCCI sponsor, and the associate deals are up 44 per cent

The board’s associate-tier sponsorship fetched 44 per cent more than it did last cycle, one of the three buyers is an AI chatbot, and the branding sta...